Concept Creative & Writer

ADOPT A FACT for CORRECTIV

A crowdfunding campaign for the donation based  media house CORRECTIV. In collaboration with 29 artists such as Monty Richthofen, Eike König and Liana Finck, we turned CORRECTIV’s research into actual artworks and gave them away for a donation.

We raised almost 660 000€. 
Which is 7000% above German crowdfunding average. 

Creative Direction, Ideation & Concept, Copy

with HeimatTBWA 

 watch me :) 

Christmas again. No one can tell.

🤍

Everyone’s gift: dust collector.
Yours: dust catcher.

BRAND COMMS for Forever Day One

Brand work I got to realize together with 
Forever Day One (a startup dealing with the future of work & the future of education) as their Creative Director & Head Of Communications. 

🤍

Storytelling & Creative Direction 
for the New Work Series

HORNBACH MACHT SCHULE for Hornbach

We got the biggest hardware store in Germany to weigh in the future of education by hosting courses that encourage children to work with their hands again and find their own creativity through building things. It’s become a permanent thing, with now over 300 schools participating every year.    

I invented this :) with Forever Day One 

LIGHTBULB STUNT for YELLO

Communication highlight for the electricity providers #Klimai campaign, a nationwide call for climate protection. We created an almost 14-square-metre light installation  with "pickable" LED bulbs in front of the Memorial Church on Breitscheidplatz in Berlin. The idea: Passers-by take home an energy-saving LED bulb and use it to replace an old light bulb.      

Ideation & Concept, with HeimatTBWA

SOCIAL FOR DOCUMENTARIES - ZDFinfo

ZDFinfo is Germany’s biggest public television channel. Their main brand challenge: 
To reach a younger audience.   

Through my time at HeimatTBWA, 
we accompanied  the channel to promote their different documentaries, where we would bring important figures of past centuries into our modern time by using Gen Z’s language.   

Copywriting & Concept

When your enemies fall for you.
#Caesar #Antonius

VOTE16

In Germany, 16 year olds are old enough to donate their organs, join the army, pay taxes or drive a tractor. But - they are not old enough to vote.  So, we started the initiative Vote16 –  a campaign to lower the voting age in Germany. The goal: to collect 25k signatures for a referendum. We reached that goal.

Concept & Copywriting

watch me :) 

watch me :)